At the end of the six-month study period, the participants reported a 25% reduction in ultra-processed food intake, as well as weight loss, reduced BMI and improved wellbeing.
While this was a pilot study without a control group, the team hope to explore this further on a larger trial. The response from participants to these interventions was overwhelmingly positive too, he says.
Of course, personalized behavioral interventions are time-consuming and expensive to implement and healthy food tends to be more expensive than unhealthier options.
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