Apple’s personal consumer products are renowned for their small, sleek design, but AI doesn’t have to look and feel nice in your hands. It needs to work.
There’s another more diplomatic challenge which Ternus will have to navigate: how to get on with a US president who is notoriously fickle.
Tim Cook has made a point of describing himself as politically neutral. He did, however, donate to Donald Trump’s inauguration fund and he also gave him a rather elaborate statue with a 24 karat gold base as a gift.
Apple still got knocked about in Trump’s tariff frenzy though, because despite moving manufacturing away from China where it can, it hasn’t been able to completely disentangle itself completely from the production powerhouse of the east.
But in a long social media post on Tuesday, Trump wrote that he had “always been a big fan of Tim Cook” and that Cook would occasionally call him to ask for help on issues relating to the business.
He ended it by saying: “Quite simply, Tim Cook is an incredible guy!!!”
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