Finally, in an age of personality power, it will be interesting to see how much of his private life the former swimming champion John Ternus is willing to share.
Cook announced he was gay in 2014 but other than that he has never shared much about his life outside of work.
I suspect Apple is his life, inside and outside of work. He once admitted to me that he was “not much of a role model” for work-life balance.
Cook always chose to pre-record his big announcements, and while Jobs leapt around on stage, Cook’s delivery style was probably more pitch-perfect, but also less passionate.
Ternus will have to decide whether to open up more in an authenticity-hungry culture where we want to see the world’s most powerful figures being themselves – or at least doing a good job of playing the part.
