Summer also brings one of the country’s most distinctive cultural moments: Jāņi, Latvia’s midsummer celebration in late June. “It’s when the centuries-old pagan rituals take place, and nearly every Latvian gathers around a bonfire, celebrating the shortest night of the year with songs, rituals, fire and distinctly Latvian food,” said Romane.
The uncrowded coastal escape
For beach travellers, some of Europe’s best value this summer may lie along the Balkan coast. While over tourism has reshaped the Mediterranean holiday, this region still offers beautiful and less crowded stretches of shoreline.
Value snapshot: Montenegro
Central four-star room: €100-140 (£90-120; $117-164)
Dinner for two at a smart-casual restaurant: €40-60 (£35-50; $46-70)
Regional bus: €2.50 (£2.20; $2.93)
Museum entry: €5-10 (£4.50-9; $5-11)
Coffee and pastry: €3-5 (£2.50-4.50; $3.50-6)
“Across the Balkans, destinations like Albania and Montenegro stretch budgets further while still delivering the coastline, culture and food experiences sought after in European travel,” said Collins.
The two countries share a land border, but each have their own distinct vibe. Montenegro has a more polished infrastructure, which may suit travellers who enjoy convenience as well as beautiful scenery. “In the Kotor region of Montenegro, the water there is the cleanest I’ve ever seen in my life, crystal clear in a way that makes the Greek islands look murky by comparison,” said Mangelaars. “The food scene is exceptional, and while it’s getting slightly more popular now, it still feels wonderfully hidden.”
Albania is rougher around the edges, but often significantly cheaper than its Eastern European counterparts. Also, “unlike their Adriatic neighbours of Croatia and Montenegro, Albania has real sandy beaches”, said David Mason, owner of Three Week Traveller. He also points to its well-preserved Roman ruins and hiking routes around Lake Shkoder. “You can enjoy multi-day horseback trails here, which give you a sense of the country’s true wilderness.”
Montenegro’s Bay of Kotor is one of the Adriatic’s most dramatic natural harbors.
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