Hardware focus
You could say Apple has chosen a replacement for Cook in his own mould: calm, steady, reliable.
While co-founder Steve Jobs was legendary for being brilliant, but also difficult to work with and prone to tantrums, it’s hard to imagine either Tim Cook or John Ternus really kicking off. Neither are the kind of fiery characters which currently dominate US public life.
Between them, Cook and Jobs ran the show for around 30 of Apple’s 50-year history.
And, despite telling me a few years ago that there was “no good excuse” for the lack of women in the tech sector, Apple – like many big tech firms – is yet to appoint a woman in charge.
John Ternus is affectionately described as “a product guy”. He told me he likes to be hands-on with the development teams.
Tim Cook was originally known as “the operations guy” but he also has a very keen interest in hardware.
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